1. To cultivate the human psyche and to create a strong public opinion the various information and broadcasting agencies are very useful.
2. In today’s world newspapers, periodicals and journals hold utmost importance in facilitating people to know more about incidences, events and situations.
3. Audiovisual media like the radio, television, cinema etc. are important in cultivating public opinion.
4. A public opinion can be created through the serials, dramas and movies which can help portray socio-economic as well as other problems like untouchability, dowry, exploitation and poverty in an entertaining manner.
5. In today’s world apart from television the arrival and spread of internet has helped people to enjoy news, serials, dramas and movies sitting comfortably in their homes.
6. All these media can create an adverse effect through the presentation of distorted, obscene and violent information.
7. Today in the fast-moving age of technology people can stay in constant touch with each other through the medium of internet or smartphone and exchange thoughts as well as ideas.
8. Television, radio, personalized radio i.e., FM plays a special role in cultivating public opinion in modem times.
