Question

Kunal joined as a Shop Level Manager in the Production Department of a Textile Company in the year 2005. Because of his good work , he became the Deputy Production Manager of the Company in the year 2010. He had Status and Prestige and was well respected by all in the company. On 1st March , 2019, He was Promoted as the General Manager of the company. Kunal was very happy on His Promotion as now he had become what he was capable of becoming. As a Good Manager, Kunal decided to Motivate his Subordinates, after understanding the Need Hierarchy Theory which is based on various assumptions . He realized that People’s Behaviour is based on their needs and the Manager can influence the behaviour of his Employees by satisfying their needs. 

(a) One of the Assumptions of Need Hierarchy Theory is stated in the above paragraph. State the Other THREE Assumptions of this Theory. 

(b) State the Needs of Kunal which are being satisfied through Promotion .

Answer 1

(a) The Assumptions of Need Hierarchy Theory are : 

• People’s Needs are in Hierarchical Order, Starting from Basic Needs to Other Higher Level Needs . 
• A Selected Need can No Longer Motivate a Person. Only Next Higher Level Need can Motivate Him.
• A Person Moves to the Next Higher Level of the Hierarchy only when the Lower Need is Satisfied . 

(b) Here Kunal’s Needs are being satisfied through “Promotion” which are categorized under “Esteem Needs”. These Needs refers to Realizing or Reaching to the Aim of your Life. Once the Employee becomes what He wants to become, it means Satisfaction of His Actualization Need . E.g. When a Soldier faces bravely the Bullet of Enemy, He seems to make realize the Self – Actualization Need .