Purpose of logo:
1) Logos are a critical aspect of business marketing. As the company's major graphical representation, a logo anchors company's brand.
2) Corporate Logo are intended to be the "Identity" of an enterprise because of displaying graphically enterprise's uniqueness.
3) Through a set color combination, fonts, images, impression and/or pattern, logos provide essential information about a company that allows customers to relate with the enterprise's core brand.
4) Enterprises normally resort to logos' as a short path for advertising and other marketing materials.
5) Logos act as the key visual component of an enterprise's overall brand identify.