Development Communication : It is the "art and science of human communication‟ used for facilitating development of a disadvantaged society in a planned manner to ensure equity and achievement of individual potential.
Four essential features of Development Communication-
• It is oriented to socio-economic development and happiness of the people and community at large.
• It aims at giving information and educating the community.
• It combines suitable mass media and interpersonal communication channels for greater impact.
• It is based on the audience characteristics and their environment.