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Given below are some elements connected to a company. 

a. Energy drinks 

b. retailers 

c. print media 

d. market-oriented prices

Identify and describe each category of the marketing mix based on the elements given above.

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a. Energy drink/Product: Product means goods or services or ‘anything of value, which is offered to the market for sale.

b. Retail/Place: Place or Physical Distribution includes activities that make the firm’s products available to the target customers. -

c. Print media/Promotion: Promotion of products and services include activities that communicate availability, features, merits, etc. 

d. Market-oriented/Price: Price is the amount of money customers have to pay to obtain the product.

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