a. Energy drink/Product: Product means goods or services or ‘anything of value, which is offered to the market for sale.
b. Retail/Place: Place or Physical Distribution includes activities that make the firm’s products available to the target customers. -
c. Print media/Promotion: Promotion of products and services include activities that communicate availability, features, merits, etc.
d. Market-oriented/Price: Price is the amount of money customers have to pay to obtain the product.