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Ms Ekta needs a bag. She goes to the market and checks a few shops before she buys herself a pink bag, which she thinks is decently priced and of good quality. Ms Sonam is also in need of a bag. But she wants a bag from the brand Gussi because she believes it will enhance her status. Both Ms Ekta and Ms Sonam want a bag. However, the type of bag they need is different.

Given the above scenario, explain the category of consumer product the bags will fall into.

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The bag purchased by Ms Ekta would fall under the category of Shopping Products. Shopping products are those consumer goods to which buyers devote considerable time, to compare the quality, price, style, suitability, etc., at several stores, before making the final purchase.

The product required by Ms Sonam will fall under the category of Speciality Products. Speciality products are those consumer goods which have certain special features because of which people make special efforts in their purchase. These products are such, which have reached a brand loyalty of the highest order, with a significant number of buyers. The buyers are willing to spend a lot of time and effort on the purchase of such products.

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