Advantages of Branding: The manufactures draw the following benefits from branding:
(1) Distinctiveness : A brand name creates a distinctive impression among the customers. For instance, different brands of soap such as 'Hamam', 'O.K.' 'Lux', 'Pears', etc. create different impressions upon the users though the article is the same, i.e., soap. Thus, branded products enjoy individual existence.
(2) Publicity : A brand name enables its holders to advertise his product without any difficulty. Once a brand name becomes popular, people remember it for long.
(3) Protection : A registered brand name and mark is a protection against imitation by the other manufacturers.
(4) Control Over Prices : A manufacturer can easily control the prices of his branded products. He can fix the prices and print them on the packets containing the branded products.
(5) Wide Markets : Branded products are quite popular and have wide market. The wholesalers and retailers readily handle the branded products which are advertised
