Use app×
Join Bloom Tuition
One on One Online Tuition
JEE MAIN 2025 Foundation Course
NEET 2025 Foundation Course
CLASS 12 FOUNDATION COURSE
CLASS 10 FOUNDATION COURSE
CLASS 9 FOUNDATION COURSE
CLASS 8 FOUNDATION COURSE
0 votes
321 views
in General by (73.1k points)

Discuss the role of channels of distribution. 

1 Answer

+1 vote
by (69.1k points)
selected by
 
Best answer

Role of channels of Distribution: In an ever-widening market, particularly in consumer goods market , distribution channels have a distinctive role in the successful implementation of marketing plans and strategies. These channels perform the following markeitn functions in the machinery of distribution : 

(1) The searching out of buyers and sellers (contacting) 

(2) Matching goods to the requirements of the market (merchandising) 

(3) Implementing pricing strategies in such a manner that would be acceptable to the buyers and ensure effective distribution. 

(4) Looking after all physical distribution functions. 

(5) Participating actively in the creation and establishment of market for a new product. 

(6) Offering pre- and after sale services to customers. 

(7) Transferring the new technology to the users along with the supply of products and playing the role of change agents, e.g., in the agricultural green revolution in our country.

(8) Providing feedback information, marketing intelligence and sales forecasting services for their regions to their suppliers. 

9) Offering short term credit to retailers and consumers. 

(10) Risk-bearing with reference to stock holding/transport.

Welcome to Sarthaks eConnect: A unique platform where students can interact with teachers/experts/students to get solutions to their queries. Students (upto class 10+2) preparing for All Government Exams, CBSE Board Exam, ICSE Board Exam, State Board Exam, JEE (Mains+Advance) and NEET can ask questions from any subject and get quick answers by subject teachers/ experts/mentors/students.

Categories

...