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Differentiate between Advertisement and Personal Selling.

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Difference Between Advertisement and Personal Selling

Basis of Distinction Advertisements Personal Selling
1.Coverage

2. Cost

3. Contact

4. Media

5.Immediate Sales

6.Removal of Doubts

7. Flexibility
Advertisement covers vast area.

Advertisement is less costlier.

Advertisement establishes impersonal contact.

Advertising is the method of mass influencing.

Advertising does not result in immediate sale.

Doubs regarding the product cannot be removed in case of advertising.

Advertising is less flexible.
Personal selling is restricted to the specific customers. Personal spelling is costly.

Salesmanship establishes personal contact.

Personal selling is the medium of individual contacts.

Personal selling results in immediate sale.

Doubts regarding the products can be removed in case of personal selling.

Personal selling is more flexible.

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