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_______ calls for nding 30 to 40 qualied shoppers and questioning them about brand familiarity and preferences in a specic product category.

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_______ calls for nding 30 to 40 qualied shoppers and questioning them about brand familiarity and preferences in a specic product category. 

a. Controlled test marketing 

b. Focus group research 

c. Sales-wave research 

d. Simulated test marketing

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d. Simulated test marketing

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