Question

What is meant by promotion mix?

Answer 1

The Promotion Mix refers to the blend of several promotional tools used by the business to create, maintain and increase the demand for goods and services.

The main elements of promotion-mix are:  

(i) Advertising  

(ii) Salesmanship (or personal selling)

(iii) Sales promotion techniques

Comments

Thank you sir replying this quesrtion

Answer 2

Promotional mix is the mixture of several promotional aid,tools ,techniques(salesmenship,advertising,words  of mouthetc) to attract and persuade existing and prospective customer towards particular product and service.

Comments

thank you mam for answering this question of mine