1. Disburse competitive financial compensation to satisfy employees' physiological needs. Physiological needs include things such as food, water, shelter and clothing, all of which can be satisfied with a reliable income. Employers offering higher compensation for the same job titles can attract more qualified job applicants, as they expect this first layer of needs to be satisfied more fully. Small businesses can compete with higher-paying corporate competitors by doing a better job satisfying needs at higher levels.
2. Provide comprehensive benefits packages to your employees to satisfy their safety needs. Let your words and actions ensure employees that they have job security, as well, to reinforce safety needs. Safety needs include physical health, job security and protection for private property. Employee benefits satisfy physical safety needs with medical insurance and financial safety needs with retirement accounts. Employees who are confident they will not be laid off or fired in the near future can feel more at ease and satisfied at work.