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Communication as defined, is the exchange of information by speaking, writing, or using some other medium. Although when we think about how we communicate the subject becomes a lot complex. Communication plays a fundamental role for any kind of Organization. Therefore, it is very important and helps in product development, customer relations and many more. 

Effective Communication is something which helps the manager as a foundation for planning, Organizing, Motivating and Controlling. It is important that internal communications in the Organization as well as the communication skills of the employees are effective. If good communication within a workspace is encouraged, the more understanding may emerge. 

Also, Communications helps in building companies growth and bring lots of business to the Company.

Exchanging Information:

Communication is exchanging information between two or more persons. Organizations exchange information both internally and externally. It promotes motivation to the employees by informing and clarifying about the tasks to be done. When Employees feel that they are well informed about the company’s vision and direction, they will feel more secure with their role. If they are well informed and engaged, communications with other constituencies are likely to be strong as well.

Strong Relationships:

Strong relationships can be built by Effective Communication. The better effectively you communicate, the richer your relationships will be. All relationship depends on open and honest communication. Not only within the organization but also outside the organization, communication is important. Clients and customers also expect good communication.

Preparing plans and policies

Communications also helps in preparing organizational plans and policies. Open channels of communication helps in leading to new ideas and innovations. Employees who understand what is important to their company &can focus on spotting opportunities that can help further success to the organization. Realistic plans and innovative ideas need relevant information. Managers collect required information through communication.

Collaboration

When you have multiple departments working on a different aspect of a same project, communication makes it easy to improve the end result. Therefore, Communication can help employees collaborate effectively, making team more productive. When the staffs communicate with each other openly, they can discuss about potential issues, feedbacks that can make the final result stronger.

Contributes to the growth of the company:

Without proper communication internally and externally, most organizations suffers to survive. Therefore, lack of Communication leads to the collapse of any Organization. The success of business depends on the efficiency of business communication. Therefore, it is regarded as the lifeblood of business. Communication also helps in avoiding unnecessary delays in the implementation of the policies.

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