Question

What is the impact of liberalisation on Television as a form of mass media.

Answer 1

The impact of liberalisation on Television as a form of mass media :

• Privately run satellite channels have multiplied rapidly since the mid-1990s. 
• The growth of private satellite television has been one of the defining developments of contemporary India. 
• The Gulf War of 1991 and the launching of Star-TV in the same year by the Whampoa Hutchinson Group of Hong Kong, signalled the arrival of private satellite Channels in India. 
• By 2000, private cable and satellite channels were available including several that focused exclusively on regional-language broadcasting like Sun-TV, EenaduTV, etc. 
• The VCR greatly multiplied entertainment options for Indian audiences, providing alternatives to Doordarshan’s single channel programming. Video viewing at home and in community-based parlours increased rapidly. 
• Transnational television channels have through research realised that the use of the familiar is more effective in procuring the diverse groups that constitute Indian audience. 
• Most television channels are on throughout the day, 24X7. News has been made far more immediate, democratic and intimate. 
• There are a growing number of news channels in Hindi and English, a large number of regional channels and an equally large number of reality shows, talk shows, Bollywood shows, family soaps, interactive shows, game shows and comedy shows.