Question

Rajesh was a chemical engineer working for a company selling insect killer spray. He was aware how this product could harm the health of the users and was constantly looking for ways to improve the product. Filled with innovative zeal, he worked hard and developed a mosquito repellent which produces sonic waves to drive away mosquitoes. It is non-smoky and does not emit any kind of fragrance or odour. It was safe to use as the sonic waves do not affect human beings or plants. He decided to name his product as ‘Dengularia Free’. The product was to be packed in a corrugated box with an extension cord as free gift. Its price was fixed at Rs. 260 per unit. A replacement warranty for one year will be given as an introductory offer. He decided to sell this product through agents who will sell to both, the wholesalers and retailers depending upon the market to be catered.

Quoting the lines from the above para, identify any three elements of marketing mix used by Rajesh.

Answer 1

a) Product-  He decided to name his product as ‘Dengularia Free’. 

b) Place-  He decided to sell this product through agents who will sell to both, the wholesalers and retailers depending upon the market to be catered. 

c) Promotion-  The product was to be packed in a corrugated box with an extension cord as free gift. Or A replacement warranty for one year will be given as an introductory offer.

d) Price-  Its price was fixed at Rs. 260 per unit.