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Explain why a consumer should learn to be well informed.

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A consumer should learn to be well informed because:

  •  A well informed consumer knows how to fight for his rights. 
  • A well informed consumer cannot be cheated easily by the shopkeepers, traders etc. 
  • Such a consumer will be able to approach institutions for seeking redressal. 
  • Consumers will be able to check the provisions made by the government if they are denied from exercising their rights. 
  • A well informed consumer becomes a rational consumer, i.e., he knows how to spend the money to derive maximum satisfaction out of the products, he buys.

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