To ensure increase in agricultural production, the government prioritised collectivisation, consolidation of holdings, cooperation and abolition of zamindari system. 'Land reform' was the main focus of the First Five Year Plans. In the 1960s and 1970s, agricultural reforms were the order of the day. The Green Revolution and the White Revolution (Operation Flood) were aimed at improving Indian agricultural productivity. During the 1980s and 1990s, a comprehensive land development programme was initiated. Under this, various technical and institutional reforms were introduced by the government for the benefit of farmers, e.g., Minimum Support Price policy, provision for crop insurance, subsidy on agricultural inputs and resources such as power and fertilisers, Grameen banks, Kissan Credit Card, Personal Accident Insurance Scheme, and special weather bulletins and agricultural programmes like 'Krishi Darshan' on national television.