Itinerant retailers are traders who do not have a fixed place of business to operate from. They keep on moving with their wares from street to street or place to place, in search of customers.
Following are the reasons for their survival in spite of competition from large scale retailers:
1. They are small traders and hence rural customers and consumers from backward areas find themselves more comfortable dealing with them.
2. They normally deal in consumer products of daily use such as toiletry products, fruits and vegetables, etc demand for which does not fall much with time.
3. The emphasis of such traders is on providing greater customer service by making the products available at the very doorstep of the customers. This makes it convenient for the consumers.
4. Their cost of operation is very low as compared to large scale retailers as they do not have to incur expense; of fixed shops and inventory costs. Therefore, they are in a position to offer lower prices to consumers.
