The main characteristics of wholesaler are:
1. He is a merchant middleman.
2. A true wholesaler acts neither as manufacturer not as a retailer, but merely acts as an intermediary between he manufacturers sand retailers.
3. He is a middleman or intermediary between the manufacturers or producers and the retailers.
4. As he specializes in one or a few classes of goods, he is considered to be an expert in the class or classes of goods in which he deals.
5. He, generally, deals in one or a few classes of goods related to one another. In other words, he specialists in one or a few classes of goods.
