The main services of the wholesaler to the retailers are as follows:
1. As the wholesaler is supposed to be an expert in the class or classes of goods in which he deals, he is able to offer expert advice to the retailers as to the quantity and quality of the goods to be purchased and the time of purchase.
2. By holding large stocks of goods near the retailers, the wholesaler enables the retailer to obtain their supplies more quickly than they could obtain from the distant manufacturer.
3. The wholesaler often sells goods on credit to the retailers. The credit facility enables retailers to carry on their business with less capital than could otherwise be necessary.
4. As the wholesaler is the controller of the supply of goods, he regulates the supply of goods in accordance with the demand, and thereby helps in keeping the prices steady. By keeping the prices steady, the wholesaler saves the retailer from -the losses raising from the fluctuation of prices.
5. The wholesaler brings to the notice of the retailers the new types of goods that are produced by the manufacturer. This gives an opportunity to the retailers to get new types of goods for expanding their business.
