There are many differences between wholesale trade and retail trade:
| Wholesale trade |
Retail trade |
| 1. Wholesale trade refers to the marketing of goods in relatively large quantities. |
1. Retail trade refers to the marketing of goods in relatively small quantities. |
| 2. The turnover of a wholesaler is high. |
2. The turnover of retailer is, generally, low. |
| 3. A wholesaler buys goods from the producers or manufacturers. |
3. A retailer, generally, buys goods from the wholesalers. |
| 4. A wholesaler sells goods to the traders, i.e., the retailers. |
4. A retailer sells goods to the final consumers. |
| 5. As the wholesaler buys and sells in relatively large quantities, his scale of operations is large. |
5. As the retailer buys and sells goods in relatively small lots, his scale of operations is small. |
