The following are the responsibilities of the consumer:
1. Awareness of Rights: A consumer must be fully aware of various rights available to him while purchasing the products or availing of any services, such as right to safety, right to be heard etc.
2. Quality Conscious: A consumer must be cautious in respect of quality of the product like AGMARK, BIS, HALLMARK, etc.
3. Not to be misled by false advertisements: Normally, the seller exaggerates the quality in their products, but the consumer must compare the actual quality with that stated in the advertisement. He should not be misled through false advertisement in order to safeguard his interest.
4. Cautious Consumer: A consumer must be honest in his dealings, choose only from legal goods and services and discourage unscrupulous practices like black-marketing, hoarding, etc.
5. Ask for cash memo: A consumer must ask for a cash memo on purchase of goods or services. This would serve as a proof of the purchases made.