Characteristics of industrial products:
a. Number of buyers: The number of buyers of industrial products is limited. E.g. sugarcane is purchased by a few producers of sugar.
b. Channel levels: The sale of industrial products is generally made with the help of shorter channels of distribution i.e., direct selling or one level selling.
c. Derived demand: The demand for industrial products is derived from the demand for consumer products e. g, the demand for leather (i.e., industrial product) will be derived from demand for shoes (consumer product)
d. Role of technical considerations: Technical considerations assume greater significance in the purchase of industrial products because these products are complex products bought for use in business operations.
