The Government has taken various measures to improve agricultural marketing such as regulation of markets, development of infrastructure like cold storage, roads, railways and policy instruments but despite various attempts of the Government private trade pre-dominate agricultural markets.
Also, there are many obstacles in successful agricultural marketing:
1. It is found that farmers often fall prey to defecting weighing techniques and misappropriation of accounts.
2. Farmers lack knowledge of market prices and market conditions which forces them to sell their produce at a lower price.
3. Storage facilities are insufficient which forces the farmers to sell their produce at lower price right after marketing. Also, insufficient storage makes the crops valueable to pests and bad weather
4. There is lack of institutional sources of finance which forces the farmers to fall back on money lenders for obtaining credit.
5. Transportation facilities are insufficient as a result of which the farmers are unable to sell their produce at far off places.
