Changes which have taken place in the following areas are as follows:
1. Economic: Availability of more money because of employment opportunities increasing.
2. Social: Tastes of customers are changing. As they are getting more exposure to the outside world, their tastes are changing.
3. Technological: Technological advancements have led to advanced ways of counting, checking, coding, billing and discounts which are convenient for the customer and also retailer.
4. Political: Government policies are encouraging developers to go for mass construction in real estate. As MNCs are coming to India, they have to be provided an Internationally based infrastructure to operate from.
5. Legal: As the Government is providing more rights to the consumers, organised retailing outlets would be more particular in taking care as compared to a small retailer.