(i) It has been said that it is not possible to measure the consumer’s cardinal utility. There is no specific unit to measure the utility along with the state of emotion, it is cardinally immeasurable. It is because of the immeasurability of utility in cardinal terms that consumer’s behaviour has been explained with the help of ordinal utility by J.R. Hicks and R.G.D. Allen.
(ii) Goods are often available in large indivisible units. Because the goods are indivisible, it is not possible to equate the marginal utility of money spent on them.
