Leadership means the quality of a person to persuade others to seek the defined goals by guiding them.
According to George R. Terry :
“Leadership is the ability to influence others to willingly contribute for achieving a mutual objective.”
According to Keith Davis :
“Leadership is the ability to persuade others to seek defined objectives enthusiastically. It is the human factor which binds a group together and motivates it towards goals.”
Thus, leadership is the process and the art, influencing the behaviour, attitudes, activities of people to work willingly and enthusiastically towards the accomplishment of group goals.
Need of Leadership :
In management world, leadership holds a vital place. The success and failure of an organisation, to some extent, depends on the quality of leadership. In absence of effective leadership, no organisation can be successful.