Question

Distinguish between advertising and personal selling on any five basis.
or
’Advertising and 'personal selling both are communicating tools used by the marketers to promote their products yet they differ in their approaches. Differentiate between the two by giving any six differences.

Answer 1

Basic	Advertising	Personal selling
Meaning	Advertising is a means of communication, which calls customer's attention towards the product or service, through mass media.	Personal selling refers to a form of promotion, wherein the sales representative sells the product to customers, by directly visiting them.
Communication	One-way communication	Two-way communication
Form	Impersonal form of communication	Personal form of communication
Strategy	Pull strategy	Push strategy
Message	Standardised	Customised
Channel	Mass media	Sales personnel
Time	Conveys message to end number of individual in less time.	Conveys message to a few customers only in relatively high time.
Feedback	Lacks direct feedback	Facilitates direct and instant feedback.