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in Entrepreneurship - Introduction, Nature, Importance and Problems by (53.6k points)

“Entrepreneurs bear the general risk.” Explain the term.

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An entrepreneur bears the risk of setting up and operating a new enterprise, offering new products in market, determining prices in market, uncertainties, risk of investing his time, and effort and wealth by putting all the efforts. He is not sure of getting profit. So it is right to say “Entrepreneur bears the general risk.”

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