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Explain the services offered by wholesalers to manufacturers.

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The services offered by wholesalers to manufacturers are as follows :

(i) Information on demand : The wholesaler inform the manufacturers about the interest for goods and the position of demand in the market.

(ii) A large  size of production : It is the wholesaler who makes possible the large scale production by providing a manufacturer with bulk order.  

(iii) Financial Assistance: The wholesalers provide financial assistance to the manufacturers in the sense that they generally make cash payment for the goods purchased by them.

(iv) Expert Advice: Wholesalers can advice the manufacturers about various aspects like customer’s tastes and preferences, market conditions, competitive activities and the features preferred by the buyers as they are in touch with retailers.

(v) Help in the Marketing Function: The wholesalers take care of the distribution of goods to a number of retailers who, in turn, sell to large number of customers spread over a large geographical area.

(vi) Facilitate Continuity: The wholesalers facilitate continuity of production activity throughout the year by purchasing the goods as and when these are produced.

(vii) Storage Wholesalers take delivery of goods when these are produced in factory and keep them in their godowns/warehouses.

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