Earlier social responsibility of management was restricted to welfare activities, but since the mid 20th century, concept of social responsibility has totally changed, which is called the new concept of social responsibility. The real nature of management is humane and social because it is the trustee of the society’s resources. Therefore, management has to behave according to the society’s expectation. From the last few years, the society has new expectations from the management, like providing leadership for fighting against social evils. Today, the main duty of management is to change the behaviour of the society according to the modern world.
Therefore, it is clear, that the new social concept is a wider concept which inspires the management to take decisions by keeping society’s benefit in mind. It emphasises on running the business without any unfavourable or negative impact on social beliefs, quality of life, stability, integrity. This motivates the management to make schemes and programmes which can solve the problems of the society and help it to grow and develop.
