Consumer is the king of the market. Consumer’s satisfaction is the key to business success. The government protects the interest of consumers. So any complacence in this regard can be fatal to the business.
Under these circumstances the management has to fulfill some responsibilities towards them, which are :
1. To study about their needs, wants, tastes, likings, etc.
2. To supply right quality and quantity of goods and services to consumers at reasonable prices.
3. To offer products of uniform standard.
4. To ensure fair distribution of products.
5. To refrain from indulging in profiteering, hoarding, creating artificial scarcity of products.
6. To provide prompt and quick services to the consumers.
7. To handle consumer grievances promptly.
8. To refrain from misleading product-promoting practices.
9. To do research on markets, consumers and the goods of consumer utility.
10.To respect consumer protection laws.
11.To inform the consumers about the usage and features of products.
12.To follow the code of conduct.
