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in Festoon - A Talk on Advertising by (46.0k points)
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Describe, with suitable examples, the misuse of language in advertising.

विज्ञापन कार्य में भाषा के दुरुपयोग का उपयुक्त उदाहरणों सहित वर्णन कीजिए।

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Advertising cheapens language to such an extent that it ceases to be an honest medium of exchange. Repetition, misuse of famous phrases and distortion of spellings play havoc with language. “Aurora Dawn” is an example of repetition and “Dubl-Bubl” is that of misuse of famous phrase.

विज्ञापनबाजी भाषा को उस सीमा तक सस्ता बना देती है कि यह विचार-विमर्श का सच्चा साधन नहीं रह पाती है। पुनरावृत्ति प्रसिद्ध कथनों का दुरुपयोग तथा शब्दों की स्पेलिंग का तोड़-मरोड़ा जाना भाषा के साथ खिलवाड़ करते हैं। ‘अरोरा डॉन’ पुनरावृत्ति का तथा ‘डब्ल-बब्ल’ प्रसिद्ध कथन के दुरुपयोग का उदाहरण है।

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