An example of such a speech is given here –
Advantages and Disadvantages of Advertising
Advertising is the backbone of today’s commercial, social, cultural and political activities. No activity, of whatever kind, in any field of life can be successful without a communication between the producer and the consumer of that activity. Unless the consumer is well-informed about a product, no manufacturer or producer will be able to sell it.
On the other hand, the consumer, must have the knowledge about the product, its good points vis-a-vis other products in the market as well as the price quoted by different manufacturers. Only then he will be able to make an informed choice. Thus, advertising becomes a necessity for both the manufacturer and the consumer. A manufacturer has to display the plus points of his product and a consumer has to be well-informed about his own needs as well as the products in the market that meet those needs. This makes advertising a two-way traffic.
Advantages of Advertising – Advantages of advertising can be briefly stated like
1. Advertising informs the consumer about a product so that he can decide if it is suitable to his needs or not.
2. By advertising the manufacturer comes into direct contact with the consumer and the need of the middle-man is lessened.
3. Prices being advertised in advance avert the possibility of the consumer getting overcharged.
4. Manufacturers have to improve the quality of their products to stay in the market.
5. Consumers are benefited by better quality of products and their standard of living goes up.
6. Advertising saves a lot of time of the consumer who is in access of the relative qualities of products of different brands.
7. Advertising keeps the consumer informed about the new designs of products being newly launched in the market.
Disadvantages of Advertising –
1. Advertising adds to the costs of the products.
2. It undermines social values and often distorts them. For example, fair-skin products undermine the dignity of dark-skinned persons and mislead the society.
3. It confuses the buyers.
4. Inferior products are sold off through aggressive advertising.
5. Some advertisements are in bad tastes. They offend sensitive people.
