Following is the importance of tourism in context to culture:
1. Effective and helpful in keeping the culture alive –
In the rapidly growing economic realm and communication age, it is becoming difficult to follow and practice ancient cultures, traditions. But because of tourists’ interest and preferences, government and private sector provide motivation and protection to traditional fairs, festivals and celebrations.
2. The protection of folk arts –
The entire land area of India is replete with diverse folk arts. Folk arts are believed to be powerful mediums of entertainment, cultural propagation and expression of feelings. These arts, based on language, dialect, ambience, traditions and mores, are an important means of tourist attraction.
3. Local language, music and literature spheres –
Cultural tourists want to know and identify culture, and this is the attraction that brings them to India. Culture is a synthesis of language, music and traditions. The government and other agencies are making efforts to conserve and protect it.