Service field: It can be divided in three parts:
(a) Commercial Services:
Banking, insurance, transport, communication and technology.
(b) Social services:
These activities are done willingly to achieve some social objectives. Such asupliftment of weaker section of the society, programmes of cleanliness and health, Hygiene in slum areas. Normally these activities are done with social organizations willingly as social service, i.e. without taking any value of such activities in the terms of money. Sometimes a charge is levied to cover the cost.
Example, N.G.O and Governmental agencies-Provide services related to health, education and Cleanliness.
(c) Individual Services: Present time is an era of tough competition or in other word one who is capable can survive. These are those services which can be felt by different consumers or customers in different ways. There is lack of uniformity in them. Beside it depends upon linking and need of customers.
Example-Tourism, restaurants and entertainment services etc.