E-commerce (electronic commerce or EC) is the buying and selling of goods and services, or the transmitting of funds or data, over an electronic network, primarily the internet. These business transactions occur either as business-to-business, business-to-consumer, consumer-to-consumer or consumer-to-business. The terms e-commerce and e-business are often used interchangeably.
(i) Advantages of Ecommerce
1. Overcome Geographical Limitations.
2. Gain New Customers With Search Engine Visibility.
3. Lower Costs.
4. Locate the Product Quicker.
5. Eliminate Travel Time and Cost.
6. Provide Comparison Shopping.
7. Enable Deals, Bargains, Coupons, and Group Buying.
8. Remain Open All the Time.
9. Create Markets for Niche Products.