How many calories per day does an ordinary person need? In India, poverty has been linked to “calorie consumption”. The Planning Commission has assumed people in rural areas having a calorie consumption of less than 2400 calories per day, and with calorie consumption of less than 2100 in urban areas to be poor. According to official assumption, if you consume less than this level of calories, you are suffering from under-nutrition. This is not the actual case. The people of urban areas actually require and consume less than rural areas, because rural people do more hard labour and more physical labour requires more consumption of calories.