The credibility, reliability, trustworthiness, confidence and skills of the communicators are important determinants in the process of persuasion.
1. Fast speakers are apparently better at persuading than people who speak slowly.
2. Attractive people are better persuading than unattractive people., Hence advertisers look for attractive models, movie star.
3. Messages that do not seem to contend to persuade the individual to change his attitude, tend to be more persuasive.
4. Sometimes, when people are distracted by some extraneous event and are inattentive to what is being said, they are persuaded more easily.
