Media includes various means of communication such as newspapers, magazines, television, radio, films, CD’s, video games, etc. It is also known as mass media as it reaches a large number of people.
It acts as an important agency of bringing about social change as :
• It helps in forming public opinion regarding various spheres of life, viz., politics, fashion, economy, society, etc.
• It disseminates information about what’s happening around different parts of world.
• People gain information through media and try to emulate it in their own lives, for example information about latest fashion trend in west easily spreads through the mass media and gets adopted by eastern countries.
• Media is also sensitizing peopel about the laws, governmental policies and programmes, sanitation, various incurables diseases and their remedies, etc.
• It is making people aware about the degrading environment, gloal warming, etc.
