Question

Distinguish between advertising and personal selling.

Answer 1

Difference between Advertising and Personal Selling :

Basis	Advertising	Personal Selling
(i) Form	This is impersonal.	This is personal.
(ii) Message	The similar message is given to all the customers.	There is no uniformity in the message. It can be changed according to the behavior of customer.
(iii) Time	It takes a little time in conveying the message to the customers.	It takes more time in conveying the message to the customers.
(iv) Feedback	It does not receive the customers reactions.	It receives the customers reactions immediately.