A brand is the idea or image of a specific product or service that consumers connect with, by identifying the name, logo, slogan or design of the company who owns the idea or image. Branding is when that idea or image is marketed so that it is recognizable by more and more people, and identified with a certain service or product when there are many other companies offering the same service or product.
Branding is a way to build an important company asset, which is a good reputation. Branding can build an expectation about the company services or products and can encourage the company to maintain that expectation or exceed them, bringing better products and services to the market place.
A label gives the consumer the necessary information on the product he wants to buy. It includes the name of the product, the name of the firm producing it, the price the nutritional information, the ingredients, the instructions of use (if necessary), the date of production and that of minimum durability, and other particulars.
But product labels never give the consumer the whole story of information. The consumer is told what the item is made of, but no information is given about the people who worked on it and the machinery used. Nothing is known on the conditions endured by the workers or maybe the abusive treatment, or forced contraception. So when one thinks of it, no one really knows what he is buying. Labelling is sometimes too much complicated for certain people to understand and it that is why we need to make it more user-friendly.
