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in Commerce by (41.9k points)
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Last year, Sakona Co. Ltd. came up with a unique and revolutionary Home Theatre System with amazing new features, excellent sound quality and elegant design. It was priced very high, yet it was a great success. This year the company is facing stiff competition, but is determined to acquire a huge chunk of the market share. 

(i) In what stage of PLC (Product Life Cycle) is the Home Theatre System presently? 

(ii) Suggest strategies that Sakona Co. Ltd. should adopt to achieve its corporate goals.

1 Answer

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(i) At present the PLC of the Home Theatre System is in its growth stage where it is facing a tough competition. Still the sale at distribution is widening. 

(ii) At this stage the Sakona Co. Ltd should adopt the following strategies: 

1. Keep the price at competitive level. 

2. More importance should be given to after sales service. 

3. Try to introduce more versions of the Home Theatre System with improved features. 

4. More advertising to be done to create brand image and more sales promotional activities to be introduced.

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