Need for consumer education: Consumer education means to educate the consumers as to what, how much, where, when and how to buy and how to use what they have bought. It develops critical awareness and living skills which are oriented towards building a better future for all. Consumer education assists the buyer in wise selection of goods to meet family requirements.
As we know, today’s market is a complex system because it is flooded with a variety of products that may confuse the buyer as to what they should buy. As they have limited knowledge, everyone can confuse them easily. Therefore, there is a need for consumer education.
An educate consumer can :
1. develop the ability to decide and choose things intelligently.
2. always demand safe, reliable and good quality products at a reasonable price.
3. take suitable action when faced with a problem. At times even an experienced consumer find it difficult to select the best option. The right selection provides immense satisfaction. However, while selecting if certain considerations are kept in mind, one can be assured the purchase of right kind of commodity. The consumer education programme should be aimed at developing an awareness about consumer rights and responsibilities consumer choice and product evaluation.
