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Consumer education helps a consumer in making sensible purchases Wise buying techniques made by the consumer.

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Wise Buying Decision: Consumers are faced with purchase decisions nearly every day. Some decisions are more complex than others and thus require more efforts by the consumer. Good planning helps to avoid buying unnecessary items. Also decide the quantity of the items to be bought. This helps to avoid wastage. Check the plan for realism. Evaluate the products by looking at products price, brand, label, quality marks, net weight, contents/ingredients. This will help the consumer to buy good quality food at a cheaper rate. is needed. Size of the family will decide this factor.

1. What to Buy: A family should be decided of its requirements and buy just as much as is needed. size of the family will decide this factor 

2. When to Buy: Having decided what to buy a family has also to determine when to buy. It indicates the time of buying that changes according to the work habits of different people. Time of buying will also be determined by what is to be bought. 

3. Where to Buy: It indicates the decision about the market or shop of purchase. Keeping to one store is better, especially in the case of food stuffs. Items of daily use are best bought through cooperatives or nearby stores because items are cheap, and of good quality. If large quantities of items are required, one should go to whole sale shops because they are not only cheaper than retail shops but also superior in quality. Always shop at the stores that are reliable and sale good quality products. 

4. How to Buy: A decision has to be taken regarding the method of payment i. e., whether to pay in cash or credit. Compared to credit, cash payment is always better. 

5. How much to Buy: It indicates the amount of items to be purchased. A consumer should buy fresh foods according to the quantity one can use daily.

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