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Define consumer aids. How does consumer aid help in wise buying?

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Consumer aids: 

1. Definition – Consumer aids are those tools that guide the consumers in selecting and buying a product. 

The following consumer aids help in wise buying— 

2. Standardization marks – mark given to a product which meets certain standards with respect to the quality of the product, material used, method of manufacture, labelling, packaging, sale and performance. 

3. Advertisements- inform the consumers about the availability, use and special features of a product. 

4. Packaging is the container or wrapper in which a product is kept for marketing and it protects the product from damage and adulteration. 

5. Labels attached to the product give information about the product manufacturers name, ingredients, date of manufacture, expiry, weight, MRP, directions for use etc.

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