Objective of Consumer Education: Consumer education mainly aims at making consumers aware about what, where, when, how and how much to buy. It develops critical awareness and living skills which are oriented towards building a better future for all. Consumer education assists the buyer in wise selection of goods to meet family requirements. Consumer education is extremely important for every individual. This awareness safeguards the consumer interests for better living.
Consumer education enables an individual to :
• Have proper knowledge and information as regards the items/services needed in day-to-day life.
• Make better use of their money thus improving the standard of living.
• Make intelligent choices and be better prepared for everyday living.
• Derive maximum satisfaction from the product or item or service used.