Yes, the theorem can be proved by drawing seg AD and seg CB.
Given: P is the centre of circle, chords AB and CD intersect internally at point E.
To prove: AE × EB = CE × ED
Construction: Draw seg AD and seg CB.
Proof:
In ∆CEB and ∆AED,
∠CEB = ∠DEA [Vertically opposite angles]
∠CBE = ∠ADE [Angles inscribed in the same arc]
∴ ∆CEB ~ ∆AED [by AA test of similarity]
∴ CE/AE = EB/ED [Corresponding sides of similar triangles]
∴ AE × EB = CE × ED