A consumer must keep in following points in mind while purchasing gold jewellery :
1. Awareness – A consumer should be aware of various types of jewellery available in the market. A consumer must have all relevant information before making the purchase of jewellery. This will help him in making wise choice of jewellery.
2. Standardized goods – A consumer should be quality conscious and should buy only standardised goods as they provide quality assurance. A consumer must look for “Hallmark” on jewellery.
3. Cash memo – A consumer must ask for cash memo on purchase of the jewellery
